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WhatsApp is one of the most widely used messaging platforms globally, and businesses are increasingly using it to connect with customers. By setting up WhatsApp Business in Meta Business Suite, companies can streamline communication and improve their customer service. This guide will walk you through how to set up WhatsApp Business on Meta Business Suite and how you can take your communication to the next level with WayMore’s WhatsApp Business Solution.
Understanding WhatsApp Business on Meta Business Suite
Before we dive into the setup process, it’s important to understand the two main types of WhatsApp Business accounts you can integrate with Meta Business Suite:
- WhatsApp Business App
- WhatsApp Business API
While both options allow businesses to communicate with customers via WhatsApp, they differ in terms of features and scalability. The WhatsApp Business App is designed for small businesses and offers basic messaging features, such as automated greetings, quick replies, and a business profile. In contrast, the WhatsApp Business API is tailored for larger businesses or those looking to scale their customer interactions with automation, CRM integrations, and high-volume messaging capabilities.
In this guide, we’ll focus on setting up the WhatsApp Business App within Meta Business Suite. However, if your business requires more advanced features, you might want to explore a WhatsApp Business API, like, WayMore, which offers tools such as advanced analytics, chatbot integration, personalized messaging, and more.
Step 1: Prepare for WhatsApp Business Account Setup
Before starting the setup process, follow the below process.
Create a WhatsApp Business Account on your Mobile
Before you start, ensure you have:
- A registered business phone number.
- A Facebook Business account (also know as Facebook Business Portfolio).
- The Meta Business Suite app or desktop access (business.facebook.com).
To create a WhatsApp Business Account on your mobile, follow these steps:
- Download WhatsApp Business from the App Store or Google Play.
- Open the app and enter your business phone number.
- Verify the number using the code sent via SMS.
- Enter your business details, including name, category, and description.
Important: You CANNOT have a personal WhatsApp account AND a business WhatsApp account on the SAME mobile device and number.
Step 2: How to Set Up WhatsApp Business on Meta Business Suite (the Easy way)
Use WayMore and have your WhatsApp automatically linked to Meta
If you want a faster way to set up your WhatsApp Business and connect it to Meta Business Suite, follow these simple steps:
- Sign up for FREE at go.waymore.io.
- Go to the “Communication” section and select “WhatsApp Register.”
- Log in with your Facebook credentials.
- Choose the Meta Business Portfolio you’ve set up.
- Select to create a WhatsApp Business account and profile.
- Add your business details.
- Add a phone number for WhatsApp.
- Add a payment method.
- Start sending messages!
Following these steps ensures a seamless setup with Meta Business Suite while benefiting from WayMore’s advanced WhatsApp Business features.
How to Set Up WhatsApp Business on Meta Business Suite (the Meta way)
Link WhatsApp to Meta Business Suite
To connect WhatsApp to Meta Business Suite, follow these instructions:
- Log in to Meta Business Suite (business.facebook.com).
- Click Settings and select Business Settings.
- Under Accounts, select WhatsApp Accounts.
- Click Add WhatsApp Account and enter your WhatsApp Business number.
- Click Continue and approve the connection.
Once completed, your WhatsApp Business account is linked to Meta Business Suite.
Verify Your WhatsApp Business Account
WhatsApp Business verification in Meta Business Suite ensures your account is legitimate. Here’s how to complete verification:
- Go to Meta Business Suite and navigate to Business Settings.
- Select Security Center and find the Verification Section.
- Click Start Verification and provide business details.
- Upload the required documents (business registration, tax ID, or utility bill).
- Submit the request and wait for approval.
Meta typically reviews verification requests within a few days.
Without verification, you won’t be able to use certain features within Meta Business Suite.
Customize Your WhatsApp Business Profile
Now that your account is verified, it’s time to complete your WhatsApp Business account setup.
- Go to Meta Business Suite and navigate to WhatsApp Accounts.
- Click WhatsApp Manager and go to Phone Numbers.
- Click Settings and go to Profile.
- Fill in your business name, address, website, and working hours.
- Add a profile picture and a business category.
- Click Save.
A complete business profile helps customers trust and recognize your brand.
Set Up WhatsApp Business Messaging Features
- Automated Messages
Create automated responses for when you’re unavailable or outside business hours. This ensures customers are still engaged and informed even if you can’t respond right away. The auto responses are limited here. For unlimited auto responses you can choose WhatsApp Business API like WayMore.
- Message Templates
WhatsApp Business allows you to manually set up message templates for routine messages like order confirmations or shipping updates. These templates help maintain consistency and save time. If you want marketing messaging templates you can choose a WhatsApp Business API, like WayMore.
- Interactive Message Buttons
This is available only in WhatsApp Business APIs
Test Your WhatsApp Business Account
Once you’ve completed the setup, it’s important to test everything to ensure it’s working properly. Send test messages to confirm that automated greetings, quick replies, and other features are functioning as expected.
Improving Communication with WayMore’s WhatsApp Business API
For businesses that require more advanced features, WayMore’s WhatsApp Business API is an excellent solution. It provides additional tools like automation, detailed analytics, and CRM integrations to optimize customer communication.
Here are a few advantages of using WayMore’s WhatsApp Business API:
- Powerful WhatsApp Business Integration
WayMore offers a secure and reliable API that allows businesses to connect with customers across the globe.
- Advanced Analytics
Gain deeper insights into your messaging performance, with detailed reports on delivery callbacks and audience segmentation.
- WhatsApp Business Bot
Integrate WayMore’s chatbot platform to automate customer interactions and provide faster support.
Personalization & Segmentation: Send targeted messages based on customer data and preferences to increase engagement.
- Global Scalability
Whether you’re a small local business or a large enterprise, WayMore ensures that your messages are delivered effectively across different regions.
How to Set Up WayMore’s WhatsApp Business Solution (if you already have a WhatsApp Business account)
Setting up WayMore’s WhatsApp Business API account is simple:
- Sign up at go.waymore.io.
- Go to the “Communication” section and select “WhatsApp Register.”
- Log in with your Facebook credentials.
- Choose the Meta Business Portfolio you’ve set up and verified.
- Select the WhatsApp Business account and profile you’ve created.
Once you’ve completed these steps, you’ll be ready to start using WayMore’s powerful WhatsApp Business solution to manage communication with your customers worldwide.
Conclusion
Setting up WhatsApp Business in Meta Business Suite is a great way to improve customer communication. By following the steps in this guide, you’ll be able to create a professional WhatsApp Business profile, customize messaging features, and even integrate WhatsApp with Meta Ads Manager.
For businesses looking for more advanced capabilities, WayMore’s WhatsApp Business API offers powerful tools to optimize communication, automation, and analytics.
Whether you’re just starting out or seeking to enhance your customer interaction, WayMore’s solution can help you scale effectively and improve your business communication globally.
FAQs
1. What’s the difference between the WhatsApp Business App and WhatsApp Business API?
The WhatsApp Business App is ideal for small businesses and offers basic messaging features like automated greetings, quick replies, and a business profile. On the other hand, the WhatsApp Business API is designed for larger businesses or those needing advanced features such as high-volume messaging, CRM integration, automated workflows, and detailed analytics. If you’re looking for scalability and more in-depth functionality, the WayMore WhatsApp Business API can enhance your communication strategy with tools like personalization, chatbot automation, and advanced reporting.
2. Can I use both my personal and business WhatsApp accounts on the same phone?
No, you cannot use both your personal WhatsApp account and your WhatsApp Business account with the same phone number on the same device. WhatsApp requires a separate phone number for each account, so you’ll need to have a unique business phone number for your WhatsApp Business profile.
3. How can I set up WayMore’s WhatsApp Business API for my business?
Setting up WayMore’s WhatsApp Business API is simple. First, sign up at go.waymore.io. Then, log in using your Facebook credentials and navigate to the “Communication” section. Select “WhatsApp Register,” choose your Meta Business Portfolio, and link your WhatsApp Business account. Once done, you’ll be ready to start
