Running a successful SMS campaign in 8 steps

sms campaign
Implement SMS to your omnichannel strategy, engage with your customers, get an incredible ROI and create a unique customer experience
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sms campaign

If you think that SMS is a thing of the past and it’s not necessary to be a part of your marketing strategy, well you are wrong.
Even though apps are taking a lot of space these days, there is still a 65% smartphone penetration in the United States.
In simple words that means that not everyone owns a smartphone.
On the other hand, almost all the devices on the market are SMS enabled, and that’s what’s making SMS one of the most important marketing channels.

What are the benefits of SMS?

SMS is simple to use, it is cost-effective, engaging, trackable, and offers an amazing ROI for marketers. Also, you can say it’s the safest way to reach today’s always-on-the-go audience and it can boost drastically any omnichannel marketing strategy. SMS is such a reliable and widely used feature of the mobile device (smartphone or not), with an incredible 98% open rate, the vast majority of which are opened within three minutes of receipt! Also, SMS marketing is not just about sending a generic marketing message – there are various creative ways to use it, such as offering coupons and promotions, providing customer service or important updates, and sending appointment reminders.

Here you can find a step-by-step guide to help you plan and execute your SMS campaign:

1. Plan Your Campaign

Successful campaigns require great planning. That means you should start by answering the following questions:
Where are you?
What is important?
What you must achieve?
Who does what?
When all the questions are answered it’s important to review the strategy you created one last time before you get in action!

2. Know Your Audience

Segment your mobile audience according to demographics, location, and all the customer data you have. Make sure you select a platform that provides services such as managing and categorizing contacts (create groups with common characteristics: Custom labels) and sending messages with different content regarding interests, personal information, etc.

3. “Own” your objectives

Set S.M.A.R.T Mobile Goals

S: Specific
What do I want to achieve? Increase sales.

M: Measurable
Increase sales by 15%.

A: Attainable
Can this really happen? Yes. Go for it!

R: Relevant
Is increasing sales by 15% going to affect your overall goal of increasing market share? Yes, right to the point!

T: Timely
Time is money. Plan & start!

4. Choose the Right Provider

Use an automation platform that delivers the following:

– Schedule campaigns
– Message and cost preview
– Personalized messages
– Multiple custom labels for each contact
– Segmentation based on custom labels
– Analytical reports in real-time
– Advanced contact management that automatically identifies duplicates

5. Content

  • Create your message
  • Choose your wording carefully
  • Keep it short: up to 160 characters (Latin) and 70 characters for languages such as Greek, Russian, Chinese, Arabic (Unicode characters), in order to avoid corresponding charges or sending multiple messages.
  • Don’t be too self-promotional
  • Include a short URL that will lead the recipients to a webpage, a video, a sound file, or whatever else you want, so that you can measure the results
  • Use a CTA 
  • Make sure you understand your market and schedule accordingly. Know the time and days that your audience responds best!

6. Integrate your campaign

  • SMS is only a tool. Combine your SMS campaign with other communication tools to create a powerful omnichannel marketing strategy, reaching your audience anytime any place. 
  •  Combine your SMS campaign with other Waymore services, such as email campaigns and voice messaging to guarantee success.

7. Play by The Rules

Don’t forget that you need the permission of your subscribers to send them text marketing messages so use your own customers’ lists that gave their written or digital consent. Make it clear to your text receivers that they have the option to opt out of your SMS campaign at any time.

8. Evaluate the Campaign

Track, measure, evaluate, and improve your campaign. Repeat. Repeat!

Get your campaign running in minutes and enjoy the results

Follow our steps and get seen on your user’s smartphone in a matter of minutes. Deliver personalized messages and send your customers offers, surveys, reminders, and anything you need them to know easily and simply.

SMS is simple to use, it is cost-effective, engaging, trackable, and offers an amazing ROI for marketers. Learn how to use it right and how to get your campaigns running in minutes and get the best of it.

Show your customers how important they are to your brand and build a loyal relationship.
Also, stand out from the competition creating a unique omnichannel experience for your users with our all-in-one platform Waymore.

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