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As eCommerce business owner, your primary goal is to boost sales. In order to do that successfully, you need to get to know your customers well. The better you know your clients, the easier it is to improve their experience with each interaction. However, when running an eCommerce store, it can be hard to get to know your customers, for obvious reasons. Yet, marketing automation for ecommerece can help you build relationships with your shoppers and grow your sales.
Here are 8 ways marketing automation can help the sales of your e-commerce business.
1. Segment your Audience Improve Your Marketing Campaigns
The success of your marketing campaigns nowadays rests on your ability to segment your lists. This makes it a lot easier to create content that is relevant to your contacts.
Segmenting leads and prospects helps you get more sales by offering people what they already want. Marketing automation has made segmentation simpler than ever! You can categorize your contacts into lists based on common characteristics. Such characteristics may encompass their location, spending habits, engagement level, age, occupation, and other relevant factors.
Furthermore, you can leverage the segmentation capability of marketing automation software to send out personalized product recommendations to make your communication even more relevant.
2. Turn new customers into returning customers
Customers who have already made a purchase at your online store are more likely to return and make another purchase. On the other hand, it is less likely for new customers to make a purchase for the first time.
That is why after new customers make a purchase you should send out some form of automated follow-up communication to keep them engaged.
Here are some ways that you could consider:
- Asking the customer for feedback on the purchased products
- Invitation to join a customer loyalty program.
- Providing a promotional offer for their next purchase.
Whichever of the above you choose to execute, make sure that your goal remains to bring customers back to your site.
3. Follow up with visitors who abandoned their carts
There are plenty of reasons people leave their carts:
- They weren’t ready to buy
- The product wasn’t really what they were looking for
- High tax/shipping costs
- The check-out process was taking long
On the contrary, by sending these customers a message after a specific duration and reminding them about these items, you might increase their inclination to make a purchase. By leveraging Marketing Automation for Ecommerce and dispatching follow-up messages to customers who abandoned items in their cart, you can safeguard against potential revenue loss. And, the best part about it, is that through automation you don’t waste any time at all to reach out.
Additionally, you can make this communication even more effective when you add similar product recommendations, providing them with other options that might be relevant to what they were looking for in the first place.
4. Re-engage with inactive customers
eCommerce marketing automation helps you re-engage with inactive customers that had shown interest in your product or service in the past but have lost touch ever since.
Moreover, these messages can incorporate special offers with the aim of encouraging them to make another purchase.
By segmenting these emails by purchased product category, the promotions or message, even more, will be more relevant to the recipient, increasing the likelihood of customers returning to the store.
An approach involves identifying old leads from previous conversations and subsequently sending them promotional coupons with expiration dates. That way they won’t miss out on the promotion, even if they see your email on a later day.
5. Create a personalized website
By creating personalized content for your website you make it easier to build relationships with your prospects, which will lead to a better overall experience and, ultimately help you increase your conversions.
Marketing Automation for Ecommerce simplifies customer connection by using personalized content based on demographic data and browsing behavior. For example, if a user is searching for bags, it makes sense that your landing page gives prominence to bags over other items to hold the user’s interest and attention. The only thing you need is the right marketing automation software to create segmented lists and build landing pages targeted to each segment for higher relevancy and conversions.
By utilizing Marketing Automation for Ecommerce software, you have the capability to communicate relevant and personalized content to your prospects.
6. Improve Customer Happiness
Moreover, marketing automation plays a pivotal role in enhancing customer retention, boosting customer lifetime value and satisfaction, and transforming current customers into advocates who refer others to your business.
Automation software supports the execution of an omnichannel customer experience by bringing together information gathered from multiple channels. It helps your customer care team offer personalized assistance quickly and effectively, without customers having to reiterate their questions or problems at the start of every interaction.
7. Automate the checkout process
8. Leverage social media presence
Social media is a great tool for eCommerce businesses to expand brand awareness, stay connected with customers, improve their relationship with them and understand their needs better. Marketing automation can help companies post regularly on their social media channels, maintain a consistent presence capable of increasing brand awareness, stay top of mind, and cultivate customer relationships leading to sales and an increase in customer lifetime value.
Integral to enabling your brand to monitor mentions and consistently post high-quality content is social media automation. As your brand expands across platforms, it becomes crucial to engage customers by addressing inquiries about products and services significantly. In order to maintain communication with customers, employing conversational bots is necessary.
Give your e-commerce sales a boost
Ιn today’s fast-paced economy you simply can’t do everything in your business, while also working to grow it.
Modern marketing automation tools enable businesses to effortlessly achieve revenue and growth goals, eliminating the need for extensive manual efforts. Ultimately, an effective marketing automation platform simplifies tasks while enhancing deal closures for improved business performance.
With WayMore’s all-in-one automation tool you can do that. You can plan, design and execute automated campaigns easily and effectively to increase sales and loyalty across multiple channels.
It’s time to experiment with it.
Note: this post was originally published in 2021 and has been updated for accuracy and comprehensiveness
